Book Review: "Here She Is: The Complicated Reign of the Beauty Pageant in America" by Hilary Levey Friedman

What do you think of when you hear the words "beauty pageant"? Do you think programs like Miss America, Miss USA, Miss Universe are relics of an earlier time and out of step with our current world, or do you think they're empowering and relevant to the women who participate? (Spoiler alert: While at times they may be a little of the former, there's still a lot of the latter to be found.)

In her new book, Here She Is: The Complicated Reign of the Beauty Pageant in America, Hilary Levey Friedman traces the origins of the beauty pageant, from the days of P.T. Barnum and his American Gallery of Female Beauty in the 1850s and early baby shows and bathing beauty revues, to the programs pageant fans know and love—Miss America, Miss USA, Miss Universe, and Distinguished Young Women (formerly America's Junior Miss). She looks at pageants that are racially or culturally based, as well as those focused on those with different abilities, different body types, even pageants for married women and senior citizens. It's a fascinating look at the mindset and the condition of the world when these pageants were created, and juxtaposing their initial purpose with where many stand today.

Friedman didn't just pick this topic at random. Her mother was Miss America 1970, she taught a course at Brown University called "Beauty Pageants in American Society," she served as a mentor to Miss America 2018, and she's judged some pageants here and there. This book is impeccably and thoroughly researched—she literally pored through national and state program books spanning a number of years for several different pageant systems, so she can understand the "typical" contestant in these pageants and see how far the reality strays from the public perception.

She spends a great deal of time looking at Miss America and the changes that program has made through the years, including those made in the wake of the #MeToo movement over the last several years, changes that have both been celebrated and criticized by long-time fans and former contestants. But she also looks at the genesis of the contestants and how they have changed, in terms of educational and career goals as well as demographics. This isn't a view through rose-colored glasses; she looks at the positives and negatives of the pageant and its effects on contestants.

There's also been no shortage of scandal in the pageant world, and she touches on those as well, from Donald Trump's former ownership of the Miss Universe Organization and the criticism of child and "glitz" pageants, to the recent controversies around Miss America. All the while, she examines the evolving nature of pageants and their relationship with Third Wave Feminism, and what they may need to do to remain relevant.

I've been a fan of the Miss America Pageant since I first watched in 1982 and as many of you know, I was a volunteer in the Miss America Organization for just short of 15 years. I'm also a fan of Miss USA, Miss Universe, and Miss Teen USA, and certainly understand the differences and similarities between the two systems. Because of that, I loved this book. While I knew some of the history and scandal, there were things that surprised me and things I learned for the first time. But more than that, I've never really stopped to think of the pageants and their relationship to feminism (I'm such a guy sometimes), so that was an eye-opening experience.

Pageant fans should love this, but I think those who might have seen a pageant once or twice or just like to read about different aspects of American culture will enjoy this as well. As Miss America celebrates its 100th anniversary next year, Here She Is is a great look at that American tradition.

The author provided me a complimentary advance copy of the book in exchange for an unbiased review. Thanks for making it available!

Here She Is publishes August 25.